The Visual Merchandiser is responsible for creating and implementing compelling and consistent visual merchandising strategies across a designated group of stores within a specific geographic region. This role plays a critical role in enhancing the customer experience, driving sales, and promoting brand identity within the assigned stores.

Roles & Responsibilities

Concept Development and Execution:

• Collaborate with the Visual Merchandising team to develop visually impactful and engaging window, in-store, and promotional displays aligned with brand guidelines, seasonal trends, and marketing campaigns.
• Ensure consistent brand storytelling and customer experience across all assigned stores.
• Adapt and implement visual merchandising concepts to cater to the specific needs and characteristics of individual stores and their local markets.
• Manage and adjust visual merchandising elements based on sales performance, customer feedback, and competitor analysis.

Store Support and Training:

• Provide ongoing support and guidance to store personnel on visual merchandising best practices, including product placement, display techniques, and brand messaging.
• Conduct regular training sessions for store teams to ensure consistent implementation of visual merchandising standards.
• Coach and mentor store staff on visual merchandising principles and techniques to enhance their skills and knowledge.

Trend Research and Analysis:

• Stay abreast of current trends in retail design, visual merchandising, and consumer behavior.
• Conduct market research and competitive analysis to identify opportunities for visual merchandising innovation and differentiation.
• Share insights and recommendations with the Visual Merchandising team to inform future strategies and campaigns.

Communication and Collaboration:

• Maintain open and effective communication with the buying, retail team , store personnel, and other relevant stakeholders.
• Collaborate closely with marketing, sales, and operations teams to ensure alignment between visual merchandising activities and overall business objectives.
• Present visual merchandising concepts and plans to leadership teams and secure buy-in for proposed initiatives.

ABOUT BESTSELLER  
At BESTSELLER, we are more than 20,000 people in 38 different countries working for over 20 fashion brands such as JACK & JONES, SELECTED, VERO MODA, ONLY, PIECES, VILA, OBJECT, MAMALICIOUS, NAME IT, NOISY MAY and Y.A.S. We are a family-owned company with a strong foundation and values to build on, empowering us to pursue the ideas we believe in to take BESTSELLER forward. We are committed to diversity and provide equal opportunities for everyone, irrespective of sex, race, ethnicity, religion or belief, disability, age, sexual orientation or gender identity. We strive to create an empowering environment where people can thrive and develop. For more information, visit www.bestseller.com.