At BESTSELLER, we are more than 15,000 people in 38 different countries working for over 20 fashion brands such as JACK & JONES, SELECTED, VERO MODA, ONLY, PIECES, VILA, OBJECT, MAMALICIOUS, NAME IT, NOISY MAY and Y.A.S. We are a family-owned company with a strong foundation and values to build on, empowering us to pursue the ideas we believe in to take BESTSELLER forward. We expect a lot from our colleagues. In return, you get responsibility and freedom of action within your field, giving you the best opportunities to learn and grow.


One World, One Philosophy, One Family is the symbol
 of the company culture in BESTSELLER.

Our founding principles

More than 30 years ago Troels Holch Povlsen, BESTSELLER's founder, phrased 10 founding principles for our company. The principles were reliable guidelines back then, and today they still express the essence of the BESTSELLER spirit.

  • We are hard-working
  • We take nothing for granted
  • We are business-minded
  • We are loyal
  • We are co-operative
  • We want to see results
  • We are honest
  • We want simple solutions
  • We always keep our promises
  • We want to be the best
  • One world

    Our company is built upon fairness, opportunities and a sense of responsibility towards our surroundings. We believe that cultural differences are an advantage promoting quality, good results and strong values. Our world may be large but we strive to create nearness despite distance.

  • One philosophy

    We make BESTSELLER's 10 Founding Principles come alive. They define our values and are reflected in the way we interact with the world around us. We base all relations on trust, respect and honesty. Our founding principles guide our actions and determine how we do business.

  • One family

    The feeling of being part of a family unites our organisation across borders, brands and departments. We help our colleagues and are proud of them when they succeed. We take pride in the good examples we set for one another. We treat all people as individuals but we think and act as a team.

Fashion FWD

At BESTSELLER, we want to accelerate fashion’s journey towards a sustainable reality. Our industry has a significant impact. By countering climate change, using resources efficiently and promoting human rights, business can be a positive force for change. We want to take more action and enable greater progress, faster. Read more about Fashion FWD here.

  • Our brands

    With a range of more than 20 individual fashion brands, BESTSELLER provides fashion clothing and accessories for women, men, teenagers and children. Explore our brands here.