BESTSELLER is a family-owned global fashion company founded in 1975 in Denmark. Today, we employ over 25,000 people worldwide, developing and marketing renowned brands such as JACK & JONES, VERO MODA, ONLY, SELECTED and more.

BESTSELLER Region East is one of BESTSELLER’s regional market organizations, responsible for developing our retail, retail partner, wholesale and e-commerce business across more than 45 markets in Europe, Africa and the Middle East. Through five hubs in Ljubljana, Vienna, Istanbul, Athens and Dubai, we bring together commercial, marketing, operational and support functions to strengthen our brands and drive regional growth in a diverse and fast-moving region.

We’re looking for a performance-driven marketing professional to join our Regional Marketing Team in Ljubljana. In this role, you will take ownership of paid media activities across multiple international markets and two global fashion brands.

Campaign & Paid Media Specialist (m/w/d)

Location: Ljubljana

Full Time

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta, TikTok, YouTube, Pinterest & more.
• Own the paid media strategy and execution for two global fashion brands across multiple international markets, with varying market coverage and business needs.
• Lead end-to-end campaign execution - from creative briefing and audience targeting to campaign optimization and performance reporting.
• Maintain a comprehensive overview of all live campaigns across the region, ensuring visibility, alignment, and timely execution.
• Work closely with subregion marketing teams, HQ, and our graphic designer to deliver on-brand and high-performing campaign assets.
• Manage and optimize a regional ad budget with a strong focus on performance, efficiency, and ROI.
• Track and analyze KPIs such as reach, impressions, CTR, CPC, store traffic uplift, and ROAS - and continuously optimize campaigns to drive awareness, engagement, and in-store turnover.
• Continuously test new ad formats, placements, audiences, and targeting strategies to push paid media performance and innovation.

Qualifications

• 3+ years’ experience in Paid Media / Campaign Management, ideally in fashion, retail, or e-commerce.
• Experience with GA4, Google Tag Manager, and campaign tracking is considered a strong advantage.
• Analytical mindset with a clear focus on traffic, conversion, and media efficiency.
• Strong hands-on skills with Meta Ads Manager and similar paid platforms.
• Excellent communication and stakeholder management skills.
• Highly organized and proactive, with a “get-things-done” mentality.
• Excellent written and spoken English.

What We Offer 

• A dynamic international role with a high degree of ownership and autonomy.
• Opportunity to work across 45+ markets and some of the world's leading fashion brands.
• A collaborative and innovative work environment where new ideas are welcomed and implemented quickly.
• Employee discounts across all BESTSELLER brands. 
• Long-term career prospects in a financially stable and expanding company.

We are looking forward to hearing from you! 

At BESTSELLER, We Own It!