Are you passionate about fashion and visual storytelling, and curious about how content creation is evolving? Do you have a strong creative eye and experience working with both photoshoots and AI-driven content?

At VILA, we are strengthening our digital approach while building on how we already create visual content. In this newly created role, you will work hands-on with both. From being part of our physical photoshoots and contributing on set, to exploring how AI can support and scale our content production. Join us and be part of shaping the future of visual content at VILA. 

YOUR TEAM
You will become part of a dynamic and international company, joining our marketing department of 12 dedicated and skilled colleagues. We value diversity and encourage you to bring your unique ideas to the table, with plenty of opportunities to turn your vision into reality. Collaboration is at the heart of how we work, both within the team and across functions, and with you on board, we aim to further strengthen and evolve VILA’s brand position. In this role, you will collaborate with our Art Director, Photographer and Digital Sales team to strengthen our visual expression and AI-driven initiatives. You will work closely with our Art Director, who leads the overall creative direction for VILA, while you take ownership of art direction for photoshoots and drive the development of AI-driven visual content.

THE JOB
You will help shape and develop VILA’s visual identity across platforms, working closely with our Art Director to turn ideas into strong visual concepts. You take ownership of your own productions, primarily physical photoshoots in our studio, where you work hands-on on set and drive the art direction. Your role is initially split between physical photoshoots and AI-driven content, with AI becoming an increasingly central part of the role over time. You will expand the use of AI, driving the art direction across digital formats, from adapting physical shoots to creating fully AI-generated visuals. 

Your key responsibilities:

• Drive art direction for photoshoots, including styling, lighting, and on-set execution  
• Develop and execute look books and sales material during traditional photoshoots  
• Develop and produce AI-driven content for in-sale materials and digital platforms  
• Explore new creative possibilities within AI, including creating locations, models, and visual assets  
• Present ideas and ensure a strong, consistent brand expression across channels  
• Follow up on performance and continuously elevate brand expression across channels 

YOUR BENEFITS

• A unique opportunity to work at the intersection of art direction and AI, and shape how we use it in our content going forward
• Work closely with experienced colleagues in a supportive and collaborative team environment
• Join an international workplace with a strong sense of community and close collaboration across teams
• Flexible work setup with the possibility to work remotely, supporting a healthy work-life balance  

ABOUT YOU
Your hands-on experience helps you bring creative ideas to life, both through content production and by using AI as part of your process. You are curious about how AI can develop the way we create and actively explore new ways to apply it. You communicate clearly, enjoy working closely with others, and take ownership of your work. At the same time, you are adaptable and comfortable working in a role that is evolving, where new ways of working are continuously being explored. Your interest in fashion, combined with a hands-on mindset and a drive to work with AI, makes you a strong fit. 

We imagine that you:

• Have 3+ years of experience from a creative role such as content creator, photographer, or creative director
• Have hands-on photoshoot experience  
• Have experience with AI-generated content and a clear interest in developing it further
• Have a strong eye for detail and know what works in practice
• Are an experienced user of Adobe Photoshop and InDesign and have experience with Weavy and CaptureOne
• Communicate fluently in English    

WE EAGERLY ANTICIPATE YOUR APPLICATION
For inquiries about the position, feel free to contact Head of Marketing Magdalena Hestbech at +45 2551 4122. Submit your application and CV and portfolio at your earliest convenience, no later than 12 of June 2026. Please include a link to your portfolio in your resume, with examples of your workflows. We review applications continuously and reserve the right to remove the ad when we find the ideal candidate. 

ABOUT VILA
The design philosophy of VILA is based on a feminine approach to fashion, uniting femininity and trend insights. VILA’s signature style is discovered in the mix of prints, delicate cuts and fine details. VILA was established in 1994 as part of BESTSELLER, a 100% family- owned company founded in 1975.Today, VILA is sold through 100+ chain stores all over Europe and 2000 multi-brand stores. VILA also covers vila.com and shop-in-shop. For more information, please visit www.vila.com or www.bestseller.com.