Do you want to shape the visual identity of a fully digital, data-driven fashion brand? Are you ready to combine creative direction, commercial thinking and hands-on product development in a fast-paced drop environment?

We are looking for a Creative Lead to define and drive the creative direction of HYPEDROP as we scale into DTC. This is a newly created role with a unique opportunity to set the direction and further elevate and refine our existing creative foundation.

YOUR ROLE
In this role, you take ownership of the full creative and product development process, ensuring strong brand and product recognisability for HYPEDROP while leading a small team of three specialists. You work hands-on and operationally throughout the process, defining and sharpening the brand DNA and driving the development of weekly drops from idea to launch. By translating trends, data and market insights into commercially relevant styles, you set a clear aesthetic direction and ensure strong alignment between product creation, styling and final visual output. More specifically, your role includes:

• Develop and refine styles together with the Product Developer in the 3D workflow
• Set the direction for styling and AI-generated imagery for product presentation
• Ensure strong product presentation that maximises sellability and demand relevance
• Create clear structure and alignment across the team’s workflows and deliverables

YOUR TEAM
You will join a core team of eight people based in Aarhus. As a small and specialised team, we work closely together and value open collaboration and fast decision-making. Each team member brings deep expertise within their field, creating a strong environment for knowledge sharing and creative sparring. We take a hands-on, entrepreneurial approach and thrive on cooperation, innovation and turning ideas into action.

YOUR BENEFITS

• A key position in defining and developing the brand during its next phase of growth
• An international work environment with colleagues across markets
• Access to a strong network and expertise across BESTSELLER
• Opportunities for both personal and professional development

YOUR PROFILE
You are digitally minded, commercially sharp and creatively decisive. You understand trends as they happen and follow the European fashion market closely. With a strong data-driven approach, you are comfortable letting insights and demand guide decisions.

Furthermore, we imagine that you:

• Have a degree in Fashion Design or a related field - or equivalent practical experience
• Have experience leading or mentoring creative teams and driving projects from idea to execution
• Bring experience from fashion design, creative direction or digital fashion development
• Have experience working with CLO3D – or are motivated to quickly develop this skill
• Understand digital product creation and AI-driven environments
• Have a strong sense of aesthetic and commercial product presentation
• Thrive in a fast-paced setup where trends, drops and decisions move quickly

WE LOOK FORWARD TO HEARING FROM YOU
If you have any questions about the position, you are welcome to contact Rine Wager Bock on +45 52 15 15 69. Otherwise, send your CV as soon as possible and no later than 16 April 2026. We handle applications on an ongoing basis and reserve the right to take the ad down when we find the right candidate.

Location: Aarhus, Denmark (on site)

ABOUT HYPEDROP  
HYPEDROP is BESTSELLER’s digital-first brand, founded in 2025 to rethink how fashion is created and sold. Built on speed, data, and scalable systems, we transform real-time market insights into commercially sharp styles.  
 
We operate 100% digitally, eliminating physical samples and traditional bottlenecks to move faster and smarter. Our model connects product, technology, and business in one streamlined workflow, allowing us to respond instantly to what the market wants.  
 
HYPEDROP is not a traditional label. We challenge the way the industry works, and we are building a new standard for the future of fashion within BESTSELLER.